Cream cheese bread is one of my favourite breads. So creamy and rich in flavour and will come out like cotton soft.My secret for a softer bread is always the kneading process and the correct measurements.
To make the bread softer you can always add softening agents as in bread shops. With out softeners you can make proper bread if you knead well. I never keep any secret to my self. Trust me , you are getting the 100% correct recipes.